“The 21st Century Is The Era Of Asian Brands” Watch House Dialogue Seiko Watch Designer Okuyama Kiyoshi

On August 1, 2019, SEIKO (Seiko) ‘s world’s first Prospex store opened in Ginza, Tokyo. The famous Japanese designer Okuyama Kiyoshi attended the press conference. Aoshan Qingxing has been involved in many fields such as automobiles and furniture. Among the brands such as Ferrari, Lamborghini, Maserati, all of his design works are from him. This time, Mr. Okuyama Kiyoshi collaborated with the well-known Japanese watch brand SEIKO (Seiko) to design the Prospex LX series watch, which officially entered the watch industry. The Watch House was fortunate to have interviewed him at the press conference that day, and had an in-depth discussion on his watch design concept and the development direction of the brand.

Interview with industrial designer Mr. Okuyama Kiyoshi

The new LX series new watch developed by SEIKO (Seiko) and Mr. Kiyosu Okuyama
Watch House: You have well-known design works in many fields such as automobiles. What made you decide to cooperate with Seiko to develop a new generation of Seiko Prospex LX watches?
Okuyama Kiyoshi: I have lived in Europe for many years before, and I have also been exposed to many watches. Most of the more well-known high-end watch brands come from Europe. But Japan’s Seiko watches are excellent in both technology and quality. More than 50 years ago, Seiko and Rolex had the same brand value and sales were comparable. But perhaps because of marketing, Rolex is getting better and better, and Seiko’s high-end watches have only begun to improve in recent years. As a Japanese, I feel very sorry. It’s like a natural beauty, but because she doesn’t like dressing up, she hides her style. This is a great loss. Seiko is a typical example. So I was very happy when I received an invitation to participate in the design of Seiko watches. Asian brands have always been committed to making good products at low prices, but there are very few high-end products. I hope that I can do my part to develop and build Seiko watches into high-end watch brands, so that high-end brands in Asia can also be known worldwide.
Watch House: You have cross-border design experience in many fields. What is the biggest challenge for you in participating in watch design?
Aoyama Kiyoyo: The quality of Seiko watches is very good, but the products are updated quickly, making it difficult for consumers to grasp the specific positioning of the brand. The design theme of the Prospex LX watch this time is ‘Inheritance and Innovation’. When I design, I not only stand in the perspective of the appearance of new products, but also stand in the perspective of consumers to adjust and improve the product. Each brand has its own brand culture and value. While pursuing innovation, it is even more necessary to retain and continue the essence and tradition of the brand. New products are bound to require some innovation. Need to inherit the connotation and heritage.
Watch House: I heard that you are a fan of Gundam. You used Gundam elements when designing the Ferrari ENZO. Is that so? Did you also include some unique designs for this Prospex LX watch?
Okuyama Kiyoshi: (laughs) Yes, I am a member of the Gundam generation. In the bezel and lug part of the Prospex LX watch, reference is made to the body structure of Gundam as inspiration. ENZO’s roof is actually designed in accordance with the Gundam core fighter.
This year marks the 40th anniversary of Gundam, and now I am also designing a new Gundam, and will release animations and models in October this year. Seiko and Gundam actually launched a joint watch this year, which surprised me.

Mr. Okuyama Kiyoshi drew a sketch of Ferrari ENZO at the scene and shared the top design of ENZO

Aoyama Kiyuki first took a group photo with SEIKO (SEIKO) Chairman of China
Watch House: You are both a designer and a watch wearer. When you choose a watch, which characteristics of the watch do you pay more attention to?
Aoyama Clearing: In fact, the selection of the table is the same as the selection of the car. Some people pay attention to appearance and others value performance. I have a deep relationship with Seiko. The first watch I bought in high school was Seiko. The diving watch I bought after college was also Seiko. After I fell in love with diving, I still choose Seiko’s diving watch. And the watches my grandfather used, as well as the gifts my father left me, are also Seiko watches. Every important moment in my life seems to have the appearance of Seiko. So for me, buying a watch is not just a ‘buy’, it is more like a commemorative. For example, I buy a watch every time I design a new work, I can think of it whenever I see this watch Since then.
Watch House: In what areas do you want to try later? Will you continue to design new works in the field of watches?
Okuyama Clear Bank: If the needs of consumers are roughly divided into two types: one is ‘needs’ (necessities) and the other is ‘wants’ (luxury). Asian brands are good at making ‘needs’, but not good at ‘wants’ (those that aren’t very much needed and very much wanted). People like to buy happiness. In addition to the necessities of life, they are also willing to spend a lot of money to buy those luxury goods they want. But in Asia today, there are not many high-end brands belonging to ‘wants’. Everyone is usually saying, ‘The 21st century is the era of Asia.’ So I will pay more attention to the ‘wants’ aspect in addition to the design of the products themselves. I will continue to work with Seiko because Seiko is already one of the few manufacturers in the Asian market with the ability to build high-end brands. This is also the direction I will work hard in the future.
Summary: The Japanese Seiko brand has always been known for integrity and quality, and Seiko has always been a leader in terms of function and design. This year, the brand also opened its first independent store for the Prospex series, hoping to give fans of Seiko watches a better choice and service. If you are interested in Seiko watches, you might as well try it on and feel better.

The Essence Of Design And Watch Art The New Glashütte Watch Real Shot

[Watch House Basel Special Report] The Basel Watch Fair has begun. Watch House will bring you the latest watch information and pictures from the exhibition site. The brand’s high-definition beautiful pictures are presented first, and let’s feel the atmosphere of the scene together.
   This year Glashütte Original pays tribute to the brand’s traditional watchmaking with another great work, the PanoLunarTourbillon watch. With a revolutionary design, this watch adds aura to the new Pano collection, which was launched last year. As the latest masterpiece of the brand’s Art & Technik series, this treasure attracts the attention of connoisseurs with its modern dial arrangement and flying tourbillon decorated with filigree.

  At Baselworld last year, Glashütte Original reinterpreted several models of the Pano series with a modern design: the use of a larger cylindrical case with a more delicate and elegant case outer ring, to make the dial visual The effect is enlarged. At this year’s Baselworld Watch & Jewellery Show, PanoLunarTourbillon debuted with a perfectly elegant new look: a 40mm red gold case and a warm silver dial. The unique asymmetric design of the Pano series places the larger hour / minute hands on the left side of the dial, aligned with the flying tourbillon at 7 o’clock. The new large calendar window at the bottom right is displayed with black numerals and ivory white as the background, perfectly complementing the warm silver dial. The moon phase on the upper right shows a three-dimensional silver moon and stars embedded in the dark blue night sky. The settings of the various functions of the dial are in line with the golden section, also known as the golden ratio. This legendary harmonious aesthetic law has been sought after by artists, architects and musicians in the past.

   The flying tourbillon that appeared in 1920 was invented by master watchmaker Alfred Helwig. One of Germany’s most famous watchmakers, he was a tutor at the German watchmaking school in 1913. Traditional tourbillons need to have two fixed points above and below to compensate for the errors caused by the gravity of the watch. The tourbillon designed by Alfred Helwig uses a cantilever mechanism to fix the tourbillon at only one point, and its design has earned it the reputation of a flying tourbillon. In the design of the flying tourbillon, the balance wheel, pawl lever and escapement wheel group are assembled in a cantilever frame, and each rotation is one minute, which exactly offsets the time error caused by the gravity. To this day, the flying tourbillon is still a world-class invention that is astonishing in both aesthetics and watchmaking. On the flying tourbillon of the new PanoLunarTourbillon watch, the seconds are displayed with a small blue steel seconds hand. The sapphire crystal anti-reflective glass on the surface and the back protects the dial and the harmonious aesthetics of the dial and the mechanical mechanism of the flying tourbillon reveals its beauty in front of people.

   The PanoLunarTourbillon watch is driven by the brand’s own 93-01 automatic 93-02 self-winding mechanical movement. The new mechanical device has 48 gem bearings and 2 diamonds. It has a 48-hour power reserve and is fully integrated with the movement. Moon phase display device. The improved swing system guarantees perfect accuracy with 8 adjustment screws. Through the sapphire crystal glass on the case back, you can easily see the exquisitely crafted movement: beveled edges, polished steel parts, blue steel screws, 21K gold eccentric hollow rotor, plus a screw inlay and a bevel Small steel splint on the edge with gold lettering ‘Flying Tourbillon’ (flying tourbillon) by hand. The watch comes with a matte black or brown Louisiana alligator leather strap and red gold folding buckle.

   Follow-up reports of the Watch House Basel Watch Fair will be continuously updated in the 2013 Basel International Jewellery and Watch Fair feature, please follow closely.

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