Recently, the watch area of China World Trade Center opened. The brother of Watch House told me about it. As a person who goes shopping with his wife every weekend, I am familiar with every major shopping mall in Beijing. . With this, I will focus on introducing several important luxury shopping malls in Beijing.
There are mainly three luxury shopping malls / business districts in Beijing. From west to east along Chang’an Street, there are Wangfujing, Guomao and SKP. These three business districts are the concentration of high-end luxury shopping malls in Beijing. The word for luxury Ole is Badaling Ole. Let me talk about the situation of these 3 shopping districts / malls.
SKP is one of the top shopping malls in Beijing and even in the country. It is the boss of Beijing’s high-end luxury shopping malls. It was first called Shin Kong Tiandi, and later changed its name to SKP. The most powerful part of SKP is that it is big and comprehensive. It concentrates almost all mainstream first- and second-tier luxury brands in this mall. And there are points and discounts all year round.
First of all, SKP is one of the most concentrated shopping malls for luxury brands in Beijing. Almost most of the first and second-tier luxury brands, clothes, shoes, bags, watches, can be seen at SKP. One of the main reasons why SKP is completely open with other shopping malls is that there are almost no mass consumer brands in SKP. The brands that settle in have started from COACH, Armani AX, Y3, KENZO to LV, GUCCI, Dior, Chanel, Hermes and other first-tier brands. Therefore, all people who come to SKP for shopping have certain economic conditions. In terms of watches, except for PP and RM, SKP has other mainstream watch brands. It is the most concentrated shopping mall in Beijing.
SKP and China World Trade Center, SKP and China World Trade Center are connected through B1, which is very convenient.
SKP has a lot of activities. Once you do an activity, you will get a thousand or ten times points. Rebates if you return to a thousand times are direct vouchers, which can be used for cash consumption. SKP points can also be exchanged for money, 10,000 points for 30 yuan, you can directly spend in the mall. Preferential strength. Through my experience, SKP’s coupons and points are the most cost-effective way to buy cosmetics. Because cosmetics are relatively low in price, you can use the returned vouchers to buy them directly. Cosmetics are consumables for girls and are used every day. The clothes and shoes in SKP started at around 2,000 or 3,000 yuan. So you can buy cosmetics for your wife or girlfriend.
The huge advantage of SKP also brings some troubles, that is, there are many people. As soon as the mall has a thousand times back to ten times points, it will be a bull, and the East Fourth Ring Road and Huamao Bridge auxiliary road will be abandoned. In a short period of time, it took 20 minutes and a half hours to get in and out. SKP completely ‘controls’ the traffic situation on the East Fourth Ring Road. So my experience is that when I go to SKP in the morning, many people sleep lazy on weekends in the morning, but few people in the morning.
Wangfujing, Beijing. The picture shows the central area of Wangfujing.
Wangfujing is one of my favorite places to visit. One of the reasons is that parking does not cost money.
Unlike SKP, Wangfujing watches and luxury goods are scattered in several Wangfujing shopping malls. They are Oriental Xintiandi, Wangfu Central, APM and Intime in88 next to the pedestrian street, Macau Center, and The Peninsula Beijing.
Dongfang Xintiandi is a shopping mall in Wangfujing. Dongfang Xintiandi has a number of famous watch brands, such as Hublot, Omega, Piaget, Tag Heuer, Montblanc, Jaeger-LeCoultre, Blancpain, Jacodello. And there is a Seiko GS shop. In addition to watches, there are also some fashion brands such as Armani EA, moschino, KENZO, SW, so you can also buy clothes and shoes. In addition, there are many restaurants in Dongfang Xintiandi, and there is also a movie theater. Plus the best thing is that the member points can be exchanged for parking coupons, which can be replaced for free for a long time. So for a long day eating and watching a movie without parking fees. Very cool. So when you go to Wangfujing, you must stop at Xintiandi.
Wangfujing Wangfu Central
Wangfu Central is the newly opened mall in Wangfujing in the past two years, and it is also the highest-grade mall in Wangfujing. Famous watches in the Central Palace of the Royal Palace include IWC, Panerai, Vacheron Constantin, Audemars Piguet, Earl, Chopard, Breitling. The brands in the mall are also mainstream luxury brands such as GUCCI, YSL, Loewe, BV, Zegna, Armani GA, moschino. Because Wangfu Central is mainly a luxury brand, there are not many people in the mall. The layout of Wangfu Central’s stores is reasonable, not messy, and there are often art exhibitions, so walking is very comfortable. The only thing to vomit is that it is too hot when the warm wind is turned on in winter.
Wangfujing apm is actually Wangfujing’s old-fashioned shopping mall (formerly Xindong’an Market), but later there was Oriental Xintiandi and Wangfu Central, and apm was not good enough. It’s also because in the apm, in addition to the original watches such as Omega, Blancpain, and Glashütte, the other are mainly mass consumption. The grade is lower than that of Oriental Xintiandi and Wangfu Zhonghuan. I bumped it once (without seeing the lock on the side), and then I went less.
I love going to Wangfujing because these shopping malls are scattered on the pedestrian street. When the day is good, you can walk around Wangfujing and walk to Donghuamen, Dengshikou or Dongsi.
Beijing World Trade Center, the tallest silver building on the right is World Trade Center Phase III.
Guomao is the place I am most familiar with, because I used to work there for 6 years. However, the China World Trade Center went less than SKP and Wangfujing. The reason is that the previous layout of Guomao Mall was a bit unreasonable. This time, Guomao Mall separated the watch and clock area. I think there are also considerations in this regard to facilitate shopping.
Guomao Mall is one of the most famous luxury shopping malls in Beijing. Guomao Mall occupies a large area and has a strange layout. Guomao Mall runs along the East Third Ring Road, from north to south, and is divided into North District, Central District, and South District. Each district is connected through the ground, and each district has its own part above ground. Therefore, a large part of China World Trade Center is underground. Previously, different brands were located in different divisions. For example, before Bulgari and Cartier were in the South District, but Tiffany was in the North District; LV had obvious shops on the street of Jianguomenwai Avenue, but some other brands (Hermès, Givenchy, Fendi, etc.) Just went underground. If you are unfamiliar, it is easy to find the shop you want to go to.
Beijing Guomao, the lane in the picture is the East Third Ring Road.
This year, Guomao Mall opened a watch area. I also went shopping. I found that the watch area was very good. In the south area of Guomao Mall, next to the East Third Ring Road, the watch brands were gathered together. Tiffany, who was in the North District, also moved here. In this way, the southern part of China World Trade Center has completely become a luxury brand concentration center, which forms a division with the mass consumption in the northern and central regions. At the same time, the watch area is concentrated with brands such as Blancpain, Panerai, Breitling, Athens, Vacheron Constantin, IWC, Jaeger-LeCoultre, Roger Dubuis, Lange, Cartier and other brands. It is the most concentrated shopping mall outside SKP. Like Athens, there weren’t any stores in Beijing before, and this time I finally opened one. Guomao Mall has a watch area, so it is very easy to visit. In addition, Intime, opposite to China World Mall, also has some famous watch stores, including a newly opened store by Richard Mille and Beijing’s flagship store, Luo Xin. After all, Intime is also within the scope of International Trade.
Some watch shops in the China World Trade Center, of which Athens is being renovated.
There are many shopping malls in Beijing, but these are the three places where luxury watches are concentrated. Other shopping malls are like the Lafayette of Xidan, complete with luxury fashion items, but there is no watch; Chaoyang Joy City, Xidan Joy City, Sanlitun have a full range of eating, drinking, and fun, but mainly for public consumption; Qiaofufang Grassland and Yidi Port are very artistic , But there are relatively few things inside (a Rolex is opened in the grass). Buy watches and buy luxury goods, just go to Wangfujing, Guomao, and SKP. (Picture / text
Watch House Yan Danping)