Audemars Piguet, a Swiss fine watch brand, presents a new brand created by Brooklyn artist and designer Fernando MASTRANGELO at the Art Basel Hong Kong 2019 Collectors Lounge. The new living room will be unveiled in three Basel art exhibitions in 2019, creating an immersive experience for visitors, as if they were located in the birthplace of Audemars Piguet in the Swiss Jura Mountains.
Designer Fernando Mastrangelo
Mastrangelo) is good at using natural materials such as salt, sand and rocks to create unique sculptures. His new living room for Audemars Piguet is called The Valley.
Vallée), leading viewers to the cradle of Swiss fine watchmaking and the birthplace of Audemars Piguet’s brand since its foundation in 1875-Ru Valley. Fernando Mastrangelo
Mastrangelo) boldly deconstructs and reorganizes natural elements, while using the geographical features of the mulberry fields to build a dialogue between the past and the present. The pureness and flawlessness of nature and the traces of the passing of time are intertwined in it, echoing the ingenuity of Audemars Piguet.
Audemars Piguet Art Basel Hong Kong
In response, Fernando Mastrangelo
Mastrangelo explained: ‘I benefited a lot from working with such a great team to create the Audemars Piguet living room. When I visited the Audemars Piguet headquarters in Switzerland, I was deeply impressed by the timeless beauty of nature and the craftsmanship of watchmakers. Material elements are an integral part of creating nature and craftsmanship, and the core of my design work. After trial and error on form, material and texture, we have finally created a unique living room inspired by Ru Valley. ‘
The minerals extracted from Ru Valley are subjected to quenching and forging and are used in the manufacture of walls, showcases and furniture. In the center of the living room is a spruce forest made of gravel and silica, showing the latest CODE of Audemars Piguet.
11.59 series watches and Audemars Piguet antique timepieces with extraordinary designs. Watchmaker
corner) behind the watchmaker’s workbench is a layered wall, like the deconstructed and enlarged Combe Rube
Noire quarry. The floor wall also showcases the five basic elements of Audemars Piguet’s latest watch collection: gold, brass, aventurine, sapphire crystal glass and iron-presenting Audemars Piguet’s long history in the valley and the precision of fine watchmaking. Fernando Mastrangelo
Mastrangelo’s in-depth exploration of the geological formations of the Ru Valley also extends to chandelier made of coarse broken glass, borrowing from the limestone stalactite shape of the cave in Vallorbe, Switzerland.
Audemars Piguet CODE 11.59
The living room will contain a place called ‘Escape
Lounge) ‘, a small area dedicated to viewers to relax and experience the tranquil beauty of the valley at sunset. The architectural design of this area combines circular and octagonal elements, inspired by the sophisticated and sophisticated Audemars Piguet watch series. The geometric design shape of the curved wall shows the black rugged terrain with gravel, and the lighting device reproduces the natural light captured by the high-tech drone in the valley.
As Olivier Audemars, Audemars Piguet’s board chairman, said: ‘We are honored to continue working with the artist Fernando
Mastrangelo) launched a new living room at Art Basel Hong Kong. His design philosophy is highly compatible with the superb craftsmanship and ingenuity of Audemars Piguet. Fernando Mastrangelo
Mastrangelo) upholds excellent technology, strives for excellence, and is committed to interpreting the natural world in creative ways, which makes our cooperation come to fruition. ‘
‘To break the rules, you must first master them.’