Lange Guomao Store Was Unveiled Grandly, New Place To Buy Watches In Beijing

On May 17, Lange (A. Lange & Söhne) unveiled a brand image store in Beijing at the China World Shopping Mall. Lange Global President Wilhelm Schmid also came to the store to participate in the ribbon-cutting event. After re-planning and brand entry, the watch and clock district of Beijing International Trade Center has become a new place for Beijing to buy watches. Lange’s new store design in China World Mall is the design element that is closest to the German headquarters. What are the highlights of the new store? We then look down.

Lange Beijing International Trade Flagship Store

 A. Lange & Söhne is no stranger to many people. As a model of German watchmaking, Lange has always given people a guarantee of reliable quality. Lange Beijing International Trade Store adopts a brand-new store design. As an image store in Beijing, it is more detailed in the decoration and details of the store. The elements of Lange blue and Lange grey are implemented in the design of the entire store.

Lange Beijing International Trade Flagship Store

 In addition to displaying Lange watches, the store also has a dedicated area for customers to better understand the details of Lange watches and Lange timepieces. Important ornaments in Lange’s history, such as the Berlin Wall fragments.

Lange’s new products this year are displayed in the store

Includes the new Lange 1 (first from right)

    Lange1 has always been a trademark of the brand. On this 25th anniversary, Lange presents the Lange 125th Anniversary Platinum Edition. The silver-white dial is printed with dark blue numerals and hour markers, and is decorated with blue date numerals.


The staff are introducing us to the features of the new Lange product

Lange Beijing International Trade Mall Store Window

Mr. Wilhelm Schmid, President of Lange Global, delivered a speech at the opening ceremony of Beijing Guomao Store

Opening ceremony of Lange Beijing International Trade Mall
    This year marks the 25th anniversary of Lange’s return to the international stage of precision watchmaking in 1994. In line with the anniversary of this historical moment, the brand presents a series of different watches in 2019 to pay tribute to this important milestone. Each piece of work incorporates iconic elements. It is also on this special day that the Lange store of Beijing International Trade Center opened grandly. Friends who are interested in fine watchmaking and Lange may wish to experience the mechanical charm from Germany at Lange Guomao Mall.
   Store location: Lange Beijing International Trade Mall store (Shop SL2034, South International Trade Mall, No. 1 Jianguomenwai Avenue, Chaoyang District, Beijing)